A one-stop shop for treasury offerings, saving front office bankers over 50,000 hours of research
ROLE Product Design, Interaction Design, User Research
WHEN 2023
Overview
JP Morgan offers over 150 different treasury solutions to its Commercial Bank clients. For bankers to efficiently and accurately identify the best solutions to sell to their clients, they need a comprehensive understanding of each one. Currently the research process can take up to 20 hours and requires over 15 different tools.
I led the ideation, design, and research from 0 to 1 for a research tool with information about 150+ treasury solutions, including what each service is, how it works, and how to position it. It was released in June of 2023, and had over 1,000 unique users and over 8,000 solutions reviewed in the first two months of its release.
BUSINESS IMPACT
As of July 2023, this tool has improved productivity for front office bankers by saving 50,000 active hours of research.
Currently, bankers have to gather information across 15+ tools or rely on other bankers just to learn about the treasury solutions they sell to clients. This tool consolidates information across 15 different tools into a one-stop shop, reducing research cycle time from 20 hours to 11. In just the first two months of its release, it has saved 50,000 research hours for JPM Commercial Bank bankers.
Users love it:
“Wow! This is a lot of information, this is really cool, this is really useful. This is unbelievable, are you kidding me? This is stuff you need to ask 6 people at the bank for – that’s awesome!”
PROJECT OVERVIEW
I conducted generative research and usability testing sessions with 72 users.
Based on user research, I identified the need for a comprehensive research tool. I synthesized my research insights and translated them into designs, testing with users throughout the design process to ensure that the tool was valuable and that the experience was intuitive. According to users, the final tool is “exactly the information we need, all in one place” and “so easy to use! The information we are looking for is right there and it saves me time not having to search for it.”
I led collaborative ideation sessions with product and tech partners.
Because this tool contains information across multiple existing tools (owned by different teams at JPM), this project required a lot of stakeholder management. I educated teams that had not worked with designers before on the user-centered design process by sharing user research insights and leading ideation sessions. I also worked closely with my tech partners to ensure feasibility while advocating for user needs, resulting in an intuitive and delightful user experience.